Information Use Essay Example for Free

Data Use Essay In today’s business condition data is the most significant resource a business has, this data assists with supporting, keep up, create and track its day by day exercises. The following sensible advance is actualizing a framework that is favorable and equipped towards this objective. With the assistance of its data framework, and its data innovation office, supervisors, sales reps, the tasks division and others with access to this data have a convenient device to assist them with accomplishing their work every day. The structure of the data framework is foremost on how open this data is to the individuals that rely on it to finish their typical workday. The chiefs and IT office work intently together to concur upon and settle on a data framework that will be practical to the business itself, in this manner setting up a framework that will be gainful to the business itself. In my past work environment, this was a land organization that concentrated on short deals and advance changes. Our data was given by the property holder, this data comprised of their home loan proclamation, bank records, difficulty letters portraying why they required the short deals or the credit change, and a rundown of their obligation pay proportion and any abandonment data. The database we chipped away at was a framework called Salesforce; this framework empowered us to monitor the calls we needed to make and report all subtleties of that call. It contained the entirety of the data we expected to achieve this assignment, it held customers appropriate information, the banks that we managed and a technique to follow the objectives we needed to achieve every week. This framework was additionally an ERM (electronic records the board database) we had the capacity to examine and transfer appropriate customer data, for example, a quarter of a year of bank explanations, paystubs, and difficulty letters, dispossession notification and current home loan proclamations. It was very easy to understand and had the capacity to be adjusted towards the necessities of the organization utilizing it. That being said the board requested that we make proposals on what augmentations we saw or felt that would help make our employments simple and progressively proficient. The short deal group caused a few recommendations to add To salesforce, along these lines making it progressively determined for our day by day undertakings. The short deal group was not by any means the only ones utilizing Salesforce, our business group that produced the leads or customers were the primary line of protection; they needed to enter the client’s data into Salesforce and sweep all the reports identified with a homeowner’s circumstance. The business group was additionally liable for reaching the mortgage holders to send refreshed and current records appropriate to their short deals or credit changes. Basically Salesforce was additionally utilized as an information the board framework, it had the capacity to store all information, create deals reports, handling, coordinating, appropriating, making sure about, and chronicling information adequately for current and future use. Getting to Salesforce was promptly accessible on the off chance that we were out of the workplace also, we had the capacity to sign in and see reports, or if another customer was included, and on the off chance that we required data to set up an evaluation that was mentioned by the bank before the short deal was endorsed. This capacity was exceptionally helpful for the realtor and the processor taking care of the record, the capacity to get to the principle database with all appropriate data about the customer away from the workplace was an amazing apparatus that Salesforce advertised. Upkeep of Salesforce was overseen by our little IT staff, any issues with the framework was remedied or fixed rapidly, as the licenses held by Salesforce empowered the IT staff to deal with the database as an in-house framework, in this manner they didn't need to contact anybody with any issues. Simultaneously the consents on Salesforce were exceptionally exacting, a person’s client id and secret word just permitted access to specific parts, the short deals group couldn't adjust or transform anything, particularly any customer data or access the business offices info and the other way around. This appeared well and good, on the grounds that there was significant data on the database, the client’s budgetary information and home loan data, exceptionally delicate data. Generally, the database that the organization utilized as I would see it was easy to use and appeared to address the necessities of the business, for this situation a land office that held significant and touchy budgetary information, credit reports and home loan data. The framework empowered us to deal with the progression of data and every day exercises simple, made access to running reports rapidly and effectively. Further, the executives had the option to view and track consummation of day by day assignments and week by week objectives to create reports rapidly.

Russells Treatment of Self-Discovery in Educating Rita :: English Literature

Russell's Treatment of Self-Discovery in Educating Rita (A) RITA: See, I don't need a child yet. Obviously, I wanna find meself first. Do you get that? Expound on Russell's treatment of self-revelation and of its significance in the lives of the play's characters. The possibility of self-disclosure is a subject that runs all through Educating Rita, exhibiting how it tends to be an individual crucial well as an incidental accomplishment throughout everyday life. Both Frank and Rita, just as the other, increasingly minor characters, set out on this excursion as Rita starts her Open University course. When Rita starts her the English Literature course, she is chomping at the bit to go and needs to know everything. She likewise places in words, her individual want for self-disclosure. I wanna find meself. Rita knew from the earliest starting point that she was on a strategic knew where she was going. Plain then again, is very substance with his lifestyle and considers the possibility of a senseless lady's endeavors to get into the psyche of Henry James exceptionally diverting despite the fact that it interrupts the dreariness of his conceivably amazingly exhausting and prescient way of life. Russell exhibits the possibility of self-revelation through Rita by indicating the manner by which Rita has advanced during the play. At the starting, Rita is the guiltless understudy who needs decisions. She feels that she will have the option to escape from the endless loop that exists in regular workers society. The main indications of Rita's disclosure are appeared through her activities. Her first passageway is a constrained section into the workplace of Frank, while on her second visit she oils the entryway to make it simpler for her to enter. In the end, Russell no longer gives her passageway into the workplace however has her as of now there when the scene starts. Plain, gives less indications of self-revelation despite the fact that he does truth be told find rather a great deal about himself due to Rita. Straight to the point has a drinking propensity that he recognizes yet he hides its indications furthermore, when Rita believes she's improved him he discovers it profoundly interesting. Albeit Frank doesn't in certainty stop drinking, he gets more awful and it is a definitive purpose behind his holiday to Australia. On the other hand, Frank's relationship with his previous understudy Julia breaks down as his affection for Rita develops. Russell does this to show how the life of the instructor who is evidently trapped in an endless cycle is likewise evolving. The territories that Rita considers show how she has advanced. At the point when she starts to frame her own thoughts which would stand their ground in an assessment, Frank doesn't welcome it, he believes that the advancement

Free Essays on Lutheranism

Lutheranism Lutheranism is a significant Protestant division which began as a sixteenth century development. Martin Luther drove it. Luther was a German Augustinian priest and teacher of religious philosophy. He initially intended to change the Western Christian church. Luther and his devotees were suspended by the pop, in any case, Lutheranism created in various separate national and regional houses of worship. This demonstrated the separation of the authoritative solidarity of Western Christendom. The biggest Protestant section on the planet is Lutheranism, with around 80 million individuals As per the lessons of Lutheranism a person is viewed as a delinquent and can't add to their freedom. Salvation isn't needy of value or legitimacy however is an endowment of God’s effortlessness. Lutherans accept that confidence in God is the best way to salvation. To Lutherans immersion is the meaning of God’s unqualified love. From the earliest starting point the techniques for revere in the Lutheran church separated from those of the Roman Catholic Church. The language they revered was directed in the language of the individuals rather than in Latin. They were truly into congregational cooperation, for example, singing and love. In the Lutheran festival of Eucharist, the bread and wine were given to everybody, not at all like the Roman Catholics who gave it just to the clerics. The European Lutheran holy places are intently attached to their individual governments as set up houses of worship Political occasions enormously affected the early advancement of Lutheranism. Since the Turks were undermining the realm, sovereign Charles V couldn't stifle Lutheranism. The development kept on spreading, in spite of the Edict of Worms that put the Lutherans under majestic boycott. Irregular strict wars followed, finishing off with the tranquility of augsburg which to a limited degree authorized Lutheran places of worship. The change development called pietism, which started in the late seventeenth century, st... Free Essays on Lutheranism Free Essays on Lutheranism Lutheranism Lutheranism is a significant Protestant group which started as a sixteenth century development. Martin Luther drove it. Luther was a German Augustinian priest and educator of religious philosophy. He initially wanted to change the Western Christian church. Luther and his supporters were suspended by the pop, nonetheless, Lutheranism created in various separate national and regional houses of worship. This showed the separation of the hierarchical solidarity of Western Christendom. The biggest Protestant division on the planet is Lutheranism, with around 80 million individuals As per the lessons of Lutheranism a person is viewed as a delinquent and can't add to their freedom. Salvation isn't reliant of value or legitimacy however is an endowment of God’s effortlessness. Lutherans accept that confidence in God is the best way to salvation. To Lutherans sanctification is the connotation of God’s genuine love. From the earliest starting point the strategies for venerate in the Lutheran church separated from those of the Roman Catholic Church. The language they adored was directed in the language of the individuals rather than in Latin. They were truly into congregational support, for example, singing and love. In the Lutheran festival of Eucharist, the bread and wine were given to everybody, dissimilar to the Roman Catholics who gave it just to the ministers. The European Lutheran houses of worship are intently attached to their separate governments as built up holy places Political occasions significantly affected the early advancement of Lutheranism. Since the Turks were undermining the domain, sovereign Charles V couldn't smother Lutheranism. The development kept on spreading, in spite of the Edict of Worms that set the Lutherans under supreme boycott. Discontinuous strict wars followed, finishing off with the tranquility of augsburg which to a limited degree authorized Lutheran chapels. The change development called pietism, which started in the late seventeenth century, st...

Business Consumer to Sales Essay - 825 Words

Business Consumer to Sales (Essay Sample) Content: Business Consumer to SalesName:Institutional affiliation:Date:IntroductionCompanies, online merchant sites or businesses can leverage the Internet to conduct business. They can take the advantage of the internet platform increase their business to consumer sales operations such as marketing, sales, purchasing products online, and customer service transactions with end consumers (B2C). Many of these companies and online merchants such as amazon.com, eBay.com, E-Trade and Souq.com have developed online e-business strategies with public B2C sites. However, others such as JadoPado.com and Alshop.com have not fully taken advantage of Internet to create a virtual store or market where consumers can buy products online. These online companies have not leveraged this idea, and they remain in closed consumer mark (Barschel, 2007).This paper reviews the traditional companies operating as bricks-and-clicks firms, as well as dot.com companies, and selected websites for companies in this industry. It also provides an interesting analysis and comparison on how these companies are leveraging the Internet today to expand their business, increase marketing or sales and enhance customer service transactions with end-consumers (B2C) (Barschel, 2007). Examples of selected companies that have developed online e-business strategies with public B2C sites1. Amazon (URL: ttp:///)2. Shopify (URL: /)3. Souq (URL: http://uae.souq.com/ae-en/)4. JadoPado (URL: https://jadopado.com/)5. Alshop (URL: /) (Bygrave et.al, 2004).Reasons why I have selected the above five companies I have selected the above companies because they have developed online e-business strategies with public B2C sites. They can give a clear indication of how online merchant companies can use Internet and current technology to expand their business. The Amazon, Souq and Shopify sites have taken advantage of the internet and leveraged the Internet technology to create a website with the best- developed graphics and animation. These sites are also customer friendly and secure market platforms with a sense of community. However, for shopify.com, the site download is not easy compared to Amazon and Souq (Bygrave, Zacharakis, Bygrave, Gale, 2004).Analysis of each selected company JadoPado and Alshop.com lack the sense of community. The sites are designed just to showcase the products without putting in mind how to attract the buyers to the site through graphics, animations or easy download (Codita, 2011).Amazon and Souq sites have a good feel and attractive look. The sites are well designed putting into consideration the 7Cs and the customer or consumer requirements. This kind of design aims to expand their business and reach out to more online consumers or target online visitors and convert them to customers. Their sites are friendly, easy to navigate; downloads are easy, and all payments are secure. They understand how they can attract customers and offer that great busin ess interactive platform with their customers (Bygrave, Zacharakis, Bygrave, Gale, 2004). Shopify site is also good and attractive to target consumers, but the only major problem is that downloads are difficult. Shopify has integrated the 7Cs and employed many e-marketing techniques to attract customers and increase sales (Barschel, 2007).JadoPado and Alshop face myriad challenges in terms of design and internet security. These sites have not also fully integrated the 7Cs. The site doesnt feel good or complete, the design graphics and animations are weak, and that is why the number of online traffic visiting their site is low (Barschel, 2007).How the companies have leveraged internet and developed online e-business strategies with public B2C sitesBusiness-to-consumer sales involve customers gathering information, purchasing physical goods, information goods and receiving products over an electronic network after making payments online. Examples of B2C business models are the online retailing companies such as Amazon.com, alshop.com, eBay.com, shopify.com, Beyond.com, and souq.com. Other B2C examples involving information goods are E-Trade and abudhabifilmfestival.ae/en/ in Middle East where consumers get information and purchase products and services online. Products are delivered manually or electronically via the physical address provided (Barschel, 2007).The advantage of B2C e-commerce is that it reduces transactions costs by increasing consumer access to information and allowing consumers to purchase a product or services they are looking for at the most competitive price in the market. Online merchant sites such as Amazon or UAE based Souq.com use B2C model as a means of reducing market entry barriers. For example, the cost of putting up and maintaining a Website is cheaper than installing a brick-and-mortar structure for a company (Barschel, 2007).For sites dealing with information goods such as alshop.com, B2C e-commerce saves them from factoring in th e extra cost of a physical distribution network to consumers. Thus, they can maximize on profitability as well as meeting the consumer demands (Barschel, 2007).How these B2C companies are leveraging the Internet today?B2C companies can leverage the internet today through B2C marketing; this is about reaching consumers with an informative and attractive message. The contents of the message should create an interest in the viewer, and then to translate that interest into a sale. To accomplish these goals, B2C companies marketers must first gain a number of different marketing skills and identify the consumer needs (Bygrave et.al, 2004).Effective B2C marketing entails developing an understanding of the consumer through market research practices. Market research helps companies such as shopify.com or Alibaba.com effectively acquires a marketing brand that can paint a picture consumer preferences, needs, and habits of a consumer market segment or demands. The most effective marketing too ls these companies should increase online traffic and convert these visitors into customers or sales are through the use of social media. With the social media, the content message can reach a million of viewers. They should also use backlinks to advertise and market their companies to consumers; this can be done by posting articles with backlinks on blogs, social sites or forums. The backlinks will direct visitors to the merchant site (Bygrave et.al, 2004).An explainer video is also an effective marketing tool online merchant companies should use. Explainer video is a superficially cookie cutter shorts that pop up all over the web pages. They are short trending online marketing videos often found on a landing page, websites, homepages or popular product website. The advantage is that, the conversion rates for sites with an explainer videos increases more than 100%. Great Explainer videos are fantastic assets for a business and online marketing. Therefore, it should be engaging, sw eet and powerful to the viewer (Bygrave, Zacharakis, Bygrave, Gale, 2004).Describe and compare the ways that these companies websites address the 7CsMerchant sites such as souq.com and Amazon.com use B2C model and 7Cs applications to provide an interface for businesses directly to their consumers. For some companies such as shopify.com or uCommerce (uCommerce.com) that run a chain of retail stores, B2C is one of the most important pieces of their marketing and Internet strategy. However, some companies are not much concerned about B2C, and they have already employed third parties to distribute, market, and sell their products (Bygrave, Zacharakis, Bygrave, Gale, 2004).UAE-based online merchant Souq (http://uae.souq.com/ae-en/) is one of the most prominent players in the B2C E-Commerce market in the Middle East. Souq is the unbeaten leader in UAE and has received over a $100,000,000 of investment. In addition, their business is predicted to boom, as internet connections spread and the consumer population becomes more familiar with online shopping (Codita, 2011).Souq.com has the highest conversion rates in Middle East because the company took into consideration the most important factors for online consumers or shoppers such as pricing, easy site n...

My Internship At Franciscan St. Margaret Health Hospital

My Internship was at Franciscan St. Margaret Health, 5454 Hohman Avenue, Hammond, Indiana 46320-1999. The program and agency I was involved in was Indiana Volunteer Advocates for Seniors and Incapacitated Adults Program, also called VASIA which was founded by Franciscan St. Margaret Health Hospital of Hammond. They are in partnership with the Lake Superior Court as a best practices volunteer limited guardian model for collaborative problem-solving between the hospital healthcare providers and the courts and this is the purpose of the agency. The Agency Mission Statement is The Volunteer Advocates for Seniors and Incapacitated Adults Program provides quality volunteer limited guardian services to protect the health, well-being and safety of unbefriended, decisionally-incapable adults, who are ill and at-risk in hospitals, long-term are at-risk in hospitals, long-term care and hospice healthcare facilities in Northwest Indiana. And the Agency Mission is to develop a model volunteer adv ocacy program to serve the needs of incapacitated elderly persons who are alone and in hospital, nursing home or hospice health care facilities in the Northwest Indiana Region. The program goals are: †¢ To protect and improve the health, well-being and safety of ill and at-risk incapacitated adults in Northwest Indiana. †¢ To facilitate appropriate access to health care, social services for ill and at-risk incapacitated adults in Northwest Indiana. †¢ To expand a best practice volunteer limited

Debate on Green Cars - 1527 Words

Debate on Green Cars In the world we live today, things are changing. Many environmentalists are working together to preserve the planet by recycling plastics, saving the trees, and even operating environmentally friendly vehicles. Although salvaging the waste and protecting the foliage may help contribute to the worthy cause, we may have been misinformed regarding the truth when it comes to automobile manufacturers. The green automobiles may actually be reversing the process and polluting the earth more. According to many articles, journalists claim hybrids are the best for the environment, as they are designed for fuel efficiency and offer many other advantages. In 2009, a spring article was published on greenamerica.org stating, â€Å"In the hybrid cars of today, a battery provides an electric assist to the gas-powered engine, achieving twenty to thirty five percent better gas mileage than conventional cars.† Saving money in the long term is the primary benefit of owning an electric car. Electric vehicles have far fewer moving parts than combustion engines, meaning they require less maintenance overall. They also cost significantly less per mile to operate. When compared to gas vehicles, they effectively get more than one hundred miles per gallon. This is because electricity is cheaper per unit of energy than gasoline and electric motors are more efficient. However, one complaint is how electric vehicles don’t have good range. Comparing even the longest rangeShow MoreRelatedPros and Cons of Green Living Essay1226 Words   |  5 PagesGreen living and renewable energy has been a hot topic in discussions for years. Politicians, environmentalists and companies have made their points on both sides of the argument and tried to force their beliefs onto the public. The masses have now heard how renewable energy helps reduce pollution and how expensive it would be to switch our life style but I don’t think many people know why we need this change or why it is not necessary. Green living has been shown to help reduce our carbon footprintRead More Going Green Essay612 Words   |  3 PagesGoing Green Lately the phrase â€Å"going green† has become a part of everyday discussion and debate. People are being told to turn off the lights, buy energy-saving appliances, and drive less. What people are not being told is why, specifically. Global warming is the increase of the Earth’s average temperature. Greenhouse gases are the cause of this problem; carbon dioxide, nitrogen oxide and methane (1). Normally the earth’s atmosphere lets these gases in but does not release all of it. TheRead MoreChapter One Of Esty And Winston’S Research Novel, â€Å"Green1081 Words   |  5 PagesChapter one of Esty and Winston’s research novel, â€Å"Green to Gold†, introduced the text’s central theme of the analysis of several businesses and their levels of sustainability, which is defined as the avoidance of the depletion of natural resources. In the past, companies were viewed as simple money-making enterprises; their only purpose was to provide goods and services to the masses. They were held to virtually no responsibilities to the public outside of that goal. In recent year, however, theRead MoreClimate Change Is Destroying The World Essay1058 Words   |  5 Pagesbeen the topic of debate on the international stage for decades now. Although, in the last 30 years climate change has become a very controversial topic in the world of politics and business. This topic has went from scientist observing small changes in the weather, to a multi-billion dollar campaigns ran by the world’s governments and private industries. The topic of climate change has influenced everything from business decisions to new laws being put into place. The debate in climate changeRead MoreCan Hybrid Cars Can Improve Fuel Efficiency And Save The Environment?1076 Words   |  5 PagesCan hybrid cars can improve fuel efficiency and save the environment? A debate has recently arisen; are hybrid automobiles that much more fuel efficient than the average car, and is the higher sticker price worth the investment? Questions have also been asked about the hope of reducing environmental pollution. Are government rebates and dealer incentives worth the additional investment of purchasing these higher priced cars? What is the adoption rate among consumers to these automobiles? Gas mileageRead MoreGlobal Warming : An Inconvenient Truth Essay1200 Words   |  5 Pagesis done through the consumption of fossil fuels such as oils, coals, petroleum, and natural gas. These four fuels are what we use to operate just about everything from cars, electricity, factories, heating, etc. All of these things supply carbon dioxide into the atmosphere and then condense it. In the society we live in we need cars and electricity and factories but when the earth is gone what s the point of all the materialistic things. As Al Gore said â€Å"Global warming, along with the cutting andRead MoreGlobal Warming: Fiction or Truth? Essay example1369 Words   |  6 Pagesoccurring. This is needed to create a greenhouse effect that keeps Earth warm enough to support life. The humane use of fossil fuels is the main source that adds excess greenhouse gases. Other causes of greenhouses emissions include things like driving cars and heating homes with oil or natural gas. With these caus es carbon dioxide and other heat-trapping gases are released into the atmosphere. Deforestation is a huge source of greenhouse gases. With the decrease of trees, this means less carbon dioxideRead MoreThe Implications Of The Rebound Effect On Resource Efficiency1459 Words   |  6 Pagesongoing debate on rebound between experts in industry, focuses on how much of an impact The Rebound Effect has on efficiency schemes and policies. Analysts such as; Harry Saunders (Breakthrough Institute (BI)), Steve Sorrell (UK Energy Research Center (UKERC)), and Robert Michaels (Institute for Energy Research (IER), claim that the effects of rebound are grossly underestimated and overlooked as result of imprecise quantifying models needed to influence policy changes for more effective green solutionsRead MoreMustang Convertible Is No Different1320 Words   |  6 PagesHis car stalls in the driveway while he gathers his necessities. It is a simple machine the one of dreams, an American car for an American kid. Ford has always made exceptional vehicles. The 2001 Mustang convertible is no different. Much like where its name is derived from, it seems to gallop through town stealing the attention of all who witness the glistening green tint. It is not a statement; it is not a cry for attention. Simply put: it is youth. Before embarking, the top is set down likeRead MoreTaking a Look at Volkswagen820 Words   |  3 PagesStrengths Global presence. Volkswagen is conducting its operations in more than 150 countries worldwide and is expected to become the worlds best and biggest auto manufacturer by 2018. Volkswagen manufacturing operations, for its cars, are currently being conducted in more than 100 plants across the globe. Other than General Motors and Toyota, no other automotive company has the resources available to compete with Volkswagen in terms of global presence. Strong brand portfolio. volkwagen possesses

Think Global Act Global Strategy Free Sample

Questions: 1. Discuss in detail four cultural influences that influence an organisation operating overseas. How has technology changed the landscape for organisations operating overseas? Throughout your response, refer to one example?2. The concept, Think Global, Act Local is often highlighted within the context of globalisation. Discuss in detail what this concept refers to, and why it`s important to the success of global organisations. Throughout your response, refer to two examples?3. Operating throughout many countries presents staffing challenges for managers. Identify and discuss three of these challenges. How can managers ensure that staff receive the appropriate level of training as part of a global workforce? Answers: Introduction From the onset it is important to underscore the fact that for international business to succeed in the global market they have to incorporate the prominent strategy recognized as think global, act local.[1] This term is believed to have been founded by Hazel Henderson a n environmental economist from Canada.[2] However, another school of though believes that David Brower, the founder of Friends of the Earth was the first to use the term in 1969.[3] As if the term was not concise enough, some Japanese academics decided to christen the term glocalisation.[4] Business directors have been encouraged to embrace global perspectives while conducting their operation in their local environments. While the term think globally; has been easily understood and interpreted by different scholars in international business the term act locally has been notoriously difficult to understand and find sense in it.[5] However, managers of companies may think globally by having a global mindset and philoso phy that guides their local actions. Acting locally implies that the companies have to implement the global strategies in their thoughts at the local base of operation. This paper will discuss the meaning and application of the term think global act local. Although, the interpretation of the term varies among various scholars, fundamental to this paper is a critical analysis of its importance to the success of global organizations and ion particular to McDonald's and Coca-Cola. 1. Think Globally Globalization has been viewed as the ability of business to transcend their national boundaries with the goal of satisfying the needs of the consumers.[6] It is the expansion of economic and political activities from a centralized national perspective to a global perspective.[7] In other words in thinking globally can be defined as applying global standards to an organization. Globalization is achieved through political and economic liberation. Therefore, managers of global organizations are encouraged to shift from a domestic mindset that inhibits the growth of the firms to a global mindset. Coca- Cola is one of the largest global companies that has embraced global standards and has a global mindset that has seen its products being distributed across several boundaries. McDonald's is another fast growing global company that is now having its product being sold in many countries across the world. It has been argued that having a global mindset may increase the life of a product where the market of product may be declining in the domestic area. A global orientation helps multinational corporations (MNC) to increase their production level and this gives them the advantage of economies of scale.[8] It has been argued that the need to explore new markets and reach more consumers has led to the internationalization and thus this concept has been achieved through applying a global perspective in global business entities. Thinking globally has led to a surge in interdependence among states, business firms and people.[9] A Global mindset has been largely attributed to the free movement of goods, ideas, and knowledge across territorial boundaries of states; technological advancement and the growth of the digital media activities such as internet and the social media; and the reduction in the barrios to trade and low trade tariffs across borders.[10] It has been contended that thinking global requires a rigorous commitment to international marketing. Coca cola has embraced advanced technology in its international marketing activities and this has made it grow in the global market. Global organizations are thus encouraged to be more global not by treating the foreign market as secondar y by looking at the world as a single market.[11] The global organizations must strive to ensure that they are anchored on structures that conform to the international environment so that can gained a competitive advantage.[12] Thinking Global influences cultural change as has been demonstrated by the growth of global media organizations. There has been surge in the global consumer culture because organizations have applied global standards and have thus surpassed the local products and services because they have offered quality yet cheap goods and services.[13] The global consumer culture will continue to grow if global organization embraces globalization in philosophy, perception and innovations. The growth of MacDonalds has made many consumers prefer fast foods because they are relatively cheap. International consumers have replaced their local junk meals they consume with cheaper option such as MacDonalds pizza and burgers. This shows a shift in culture. It is imperative to note that thin king global also helps the organizations to grow and expand beyond the borders of their organization. Global markets in the developed countries must focus their attention on the opportunities that exist in the emerging economies. Thinking globally will help the global organizations in the developed countries to identify and pursue such opportunities that exist in the emerging economies.[14] It can be concede that global business organization may also think globally by applying the marketing mix principles on an international scale.[15] The product, price, place and promotion are the key elements of marketing mix elements propounded by McCarthy.[16] Global organizations should integrate these elements with international consumer demands. Coca cola has integrated theses marketing mix elements and the company has successfully sold many of its products in many countries across the globe. McDonalds has also applied the marketing mix elements to a in the global perspective and it has also been able to develop other new products as the need for healthy foods increases. 2. Act Locally It is abundantly clear that certain product from a multinational company may not do well in a certain country and may do well in another because of cultural differences. As such global industries must act locally by adapting to the cultures exposed in in different nations. Localization is thus closely related to the culture of a community. Acting locally in the globalization perspective has the superficial appearance of putting more attention on the local activities in the hoist country although applying global strategies at the same time. This may be entirely true; however for a global organization acting locally may imply that the firm should fit its activities to suit the specific demands of each location that the firm exists. Mac Donald has easily achieved this element of the term by ensuring that its product suits the specific market that its outlet is located in. Some countries prefer some flavors and dislike others and thus the company has flexibly adjusted its menu to satisfy the needs customers in particular locations. In the multinational corporations (MNC) acting locally implies that the employees in the different locations that the firm is located have to ensure that the brand of the products meets the same quality.[17] It is apparent that acting locally is important for global organizations to attain consistency in their brand production. Because the most of the business activities of global organizations occur in regional blocks it may be difficult to homogenize the entire product, although acting locally to suit the demands of the local market may be work in its favor.[18] It can be stated that for the global organizations in the developed market to succeed in the emerging market economies, they have to act locally in a manner that will satisfy the specific needs of the emerging market population. This is majorly because the needs of the consumers in the developed markets may differ with those of the developing markets. Global automobile companie s may produce specific type of vehicles for a particular geographical location. It may be argued that attaining a common strategy across all the locations that a global organization has its outlets may not be feasible because of impediments such as regulations and preferences.[19] The nerve of the reasoning behind acting is locally is the creation of standardized products by global organization for specific markets and considering the need of particular flavors.[20] It has been argued that acting locally helps the global organization to meet the variation in demand across the global market.[21] It is vital that the global organization should also have the priorities of the global in their mindset for them to be successful in the global market. 3. Glocalization: Integration of Global and local They idea inherent in the concept of glocaliszation is that global organizations should be global but at the same time act locally. A global organization should thus aim at adapting to the local environment that it is set in in whole striving to remain global. Presently, many multinational corporation exhibit characteristics of both globalization and localization although there are some who are caught in between the horns of dilemma on which if the two they should select. McDonalds has successfully applied both globalization standards and localization because of the nature of the business. It is worth noting that there are global companies that have been successful through the application of globalization only and not changing their nature of their products. They have successfully sold their products uniformly across all the markets in the world. Coca- Cola Company is an example of a company that has not acted locally in the sense of making new products for specific market but it has uniformly sold its products in all the markets in the world. In advertising, the argument has been whether they should be they should be consistent across all globe or they should be fitted to apply locally.[22] Some companies have chosen to create particular advertisement for certain locations while some have done both local and standardized advertisements. Coca cola has been using uniform advertisements in all the countries that it is located. McDonalds on the hand has created specific advertisements for particular location and this has successfully worked in their favor and to the favor of the consumers. Conclusion It can be concluded that the strategies that are applied by global organization must manifest the differences in the market. From the analysis in this paper, it can be observed that while globalization and localization are important, global organizations should consider other political and environmental factors that may influence the success of their entities when considering to expand the entities in more markets. References Barry. T, and Mike. N, The Worlds Business Cultures and How to Unlock Them London Thorogood, 2007,P 3 Claudio. V, McDonald's: ``think global, act local'' the marketing mix, British Food Journal, No. 2, 2001, pp. 97-111. Fisher. D, Think local, act global!, 2007. https://www.origin.to/global.html. (accessed January 2017) Fletcher. D, Learning to think global and act local: Experiences from the small business sector. Education Training, 42(4/5) , 2000, P 211-220. Friends of the Earth. FOE mourns death of founder. Organizational press release, 2007, https://www.foe.co.uk/resource/press_releases/20001107132336.html. (accessed January 2017) Gary. J, Think Globally, Act Locally 2016 https://www3.ul.ie/ulearning/html%20files/global%20hrm/pdfs/Think%20Globally%20Act%20Locally.pdf (accessed January 2017) Greider. W, One world: Ready or not: The manic logic of global capitalism. Simon Schuster, New York, 1997. Kefalas.G, Think globally, act locally. Thunderbird International Business Review, 40(6), 1998, P 547-562. Martin. J, and Robert. H, Paradoxes of Culture and Globalization London: SAGE, 2008, May. A, Think globally - act locally! Competences for global management. Career Development International, 2(6) ,1997, 308-309. Maynard. M, From global to glocal: How Gillettes SensorExcel accommodates to Japan. Keio Communication Review, No. 25, 2003, pp. 57-75. McCarthy. J, Basic Marketing: A Management Approach, Irwin, Homewood, 1975, p. 98. Ohmae. K, `Managing in a borderless world'', Harvard Business Review, 1989, pp. 152-61. Oliver. R, New rules for global markets. Journal of Business Strategy, 21(3) ,2000, 7-9. Onkvisit. S, and Shaw. J, Glocal advertising: Think global, act local. American Marketing Association. Conference Proceedings , 2002 Parnell. J, Reassessing the Think Global, Act Local Mandate: Evaluation And Synthesis, Serbian Journal of Management, 2006, P21 28 Robertson. R, Globalization, social theory, and global culture, London, Sage, 1992. Robertson. R, Glocalization: Time-space and homogeneity and heterogeneity. In Featherstone. M, Lash. S, and Robertson, R. (eds.), Global modernities. London: Sage, 1995, p 23-44. Robertson. R, Comments on the global triad and glocalization. In Inoue, N., (ed.), Globalization and indigenous culture. Tokyo: Kokugakuin University, 1996, Pp. 217-225. Rugman. A, Viewpoint: The myth of global strategy. International Marketing Review, 18(6), 2001, 583-588. Sims. T, Corn Flakes clash shows the glitches in European Union, Wall Street Journal, 2005, pp. A1,A9 Taylor. W, ``The logic of global business'', Harvard Business Review, 1991,pp. 90-105. J. Parnell, Reassessing the Think Global, Act Local Mandate: Evaluation And Synthesis, Serbian Journal of Management, 2006, P21 - 28 D. Fisher, Think local, act global!, 2007. https://www.origin.to/global.html. (accessed January 2017) Friends of the Earth. FOE mourns death of founder. Organizational press release, 2007, https://www.foe.co.uk/resource/press_releases/20001107132336.html. (accessed January 2017) R. Robertson, Glocalization: Time-space and homogeneity and heterogeneity. In Featherstone. M, Lash. S, and Robertson, R. (eds.), Global modernities. London: Sage, 1995, p 23-44. G. Kefalas, Think globally, act locally. Thunderbird International Business Review, 40(6), 1998, P 547-562. R. Robertson, Globalization, social theory, and global culture, London, Sage, 1992. W. Greider, One world: Ready or not: The manic logic of global capitalism. Simon Schuster, New York, 1997. D. Fletcher, Learning to think global and act local: Experiences from the small business sector. Education Training, 42(4/5) , 2000, P 211-220. J. Martin, and H. Robert, Paradoxes of Culture and Globalization London: SAGE, 2008, T. Barry, and N, Mike, The Worlds Business Cultures and How to Unlock Them London Thorogood, 2007,P 3 K. Ohmae, `Managing in a borderless world'', Harvard Business Review, 1989, pp. 152-61. W.Taylor, ``The logic of global business'', Harvard Business Review, 1991,pp. 90-105. R. Oliver, New rules for global markets. Journal of Business Strategy, 21(3) ,2000, 7-9. A. May, Think globally - act locally! Competences for global management. Career Development International, 2(6) ,1997, 308-309. V. Claudio, McDonald's: ``think global, act local'' the marketing mix, British Food Journal, No. 2, 2001, pp. 97-111. J. McCarthy, Basic Marketing: A Management Approach, Irwin, Homewood, 1975, p. 98. J. Gary, Think Globally, Act Locally 2016 https://www3.ul.ie/ulearning/html%20files/global%20hrm/pdfs/Think%20Globally%20Act%20Locally.pdf (accessed January 2017) A. Rugman, Viewpoint: The myth of global strategy. International Marketing Review, 18(6) ,2001, 583-588. T. Sims, Corn Flakes clash shows the glitches in European Union, Wall Street Journal, 2005, pp. A1,A9 R. Robertson, Comments on the global triad and glocalization. In Inoue, N., (ed.), Globalization and indigenous culture. Tokyo: Kokugakuin University, 1996, Pp. 217-225. M. Maynard, From global to glocal: How Gillettes SensorExcel accommodates to Japan. Keio Communication Review, No. 25, 2003, pp. 57-75. S, Onkvisit, and J. Shaw, Glocal advertising: Think global, act local. American Marketing Association. Conference Proceedings 2002